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This article was originally published by the Jamaica Observer.
KINGSTON, Jamaica— International recording artiste Sean Paul has teamed up with Burger King and MTV for a 75-second short film inspired by Burger King’s new Frozen Pink Lemonade beverage.
Produced by Paramount Brand Studio, the clip also features the world-renowned artists, Les Twins. The video will premiere during the live broadcast of the MTV Video Music Awards (VMAs) on Wednesday, September 11. In an interview with Observer Online, Sean Paul expressed pleasure at being associated with both iconic brands.
“It feels great to be associated with such big brands still. The frozen pink lemonade, the time is hot, so the freshness is needed. Glad to be associated with Burger King and MTV again,” said Sean Paul, who also revealed that he is yet to sample the product.
“I haven’t gotten a chance to try the product, but definitely will soon,” he said.
Asked what it was about his image and brand that continues to maintain a lasting appeal, Sean Paul said “I would have to big up the entire genre and those who came before me. I don’t think the business revolves around me alone, I understand that each one teaches one and I learn from greats. However, I do put together great music, choose great rhythms and put together great stage shows. So, my product is quality, and I feel that is what people and major brands gravitate to.”
He also shared his experience working on the short film.
“It was pretty simple for me to work on the project, it was like shooting back the video. It was also very special for me to take my two dancers who I just toured the world with, in Australia in February, in May in the United States and in Europe June/July and I just completed the Canada tour two days ago. So, we’ve been on an extensive run, and it was great to have them on set with me,” he said.
Sean Paul continued, “The highlight for me on this project was just knowing that big brands and a younger audience are gravitating to my music, which I recorded 20 years ago. It’s a great feeling to know that it’s still in the runnings with the music of today.”
Sean Paul has, so far, been nominated for five MTV Video Music Awards.
The 2024 MTV VMAs takes place at New York’s UBS Arena. It will feature performances from some of the biggest names in pop and R&B.
Taylor Swift leads the nominations with 10, followed by Ariana Grande, Eminem, Sabrina Carpenter with six each.